In today’s ever changing landscape of influencer marketing there are several factors an agency can market as their differentiators. You have some that boast top-results with millions of impressions, or eyes on your brand. There are the companies that focus on working with as many...
Our first conversation with each new potential client is relatively similar, and we typically begin with asking about the challenges they face and why influencer marketing is of interest. Among the answers we hear, the one that is the most common is, "I don't have time...
With influencer marketing constantly evolving, how you work with influencers should evolve too. We surveyed 100 micro influencers to better understand what they are seeing in the industry, what they are charging and to learn what we can do to make influencer marketing go a...
It's clear by now that influencers have enormous potential to help brands achieve all kinds of marketing goals, from increasing brand awareness, to delivering beautiful, reusable content. But while marketers tend to agree that influencer marketing is powerful, many still have concerns about how to...
Influencer Marketing campaigns offer a unique set of advantages for brands, but with those advantages come some unique requirements and challenges. If you're new to planning influencer marketing campaigns (or you're looking to improve your influencer marketing workflow and efficacy), let us take you through...
This question comes up a lot for brands who are new to influencer marketing: Is it better to do Influencer Marketing in-house or should I enlist the help of an agency? There's no one right answer to this question; it all depends on your brand's...
If you've been paying attention to the marketing world, you'll know that influencer marketing is very popular right now. More and more brands are working influencer marketing into their marketing mix, and those who haven't yet are beginning to have some serious FOMO: It's becoming...
When you're first starting out with influencer marketing, the task of finding the right influencers can be a daunting one. You might not know where to look (check out this post if so) or how to sort out the valuable influencers from the rest of...
If you've reached this page, you're probably pretty new to influencer marketing. You, like many other marketers, are probably hoping to take advantage of the success of influencer marketing, intending to make it a larger part of your overall marketing strategy for 2018 and beyond....
You've probably heard the word "influencer" thrown around a lot these days, especially if you're in the marketing world. "But what exactly is an influencer, and what do they do?" you might be asking. Can anyone count as an influencer, or does an influencer have to...