With barbeque season upon us, Big Red wanted to remind consumers that an ice cold Big Red soda is the perfect compliment to a southern barbeque. Seasoned Influence mobilized barbeque and meat-focused influencers with audiences in the Midwest and Southeast region to create authentic content that featured Big Red alongside southern barbeque staples with the goal to keep Big Red top-of-mind during the busy summer shopping season.
We selected influencers that were passionate about barbeque from regions that were strategic growth opportunities for Big Red. They varied from a small town Texas pitmaster to a health-conscious self-taught cook in Kansas City. Each was asked to post about their recommended sides for the barbeque style they loved and the results were nothing short of delicious. The bright red bottle of Big Red fit flawlessly into the spread and many engagements on the influencers’ posts were related to consumers’ craving for a Big Red soda!
Beyond producing amazing content, influencer averaged 313 engagments per post in Instagram. We found influencers that already had affinity for the brand, which lead to posting more than what was required of them. On average, 705 potential customers engaged with each influencer, bring in a cost of .89 per engagement.
Lagostina is known around the world for its craftsman quality cookware that is both stunning and strong in the kitchen. With the launch of their new cookware set, the Lagostina Nera Collection, Lagostina desired content that communicated the cookware’s beauty in an approachable setting while celebrating the fact that cooking, is an art that is meant to be shared.™ Lagostina aimed to create excitement around their new collection, while also directing customers to shop at the preferred retailer, Macy’s.
For this campaign, we asked influencers to show how they use the Lagostina Nera Collection in their home to create delicious recipes for the family. We selected influencers whose existing content was well-aligned with the Lagostina brand image and could demonstrate the beauty and functionality of the cookware in a relatable setting. We also asked influencers to include a call-to-action for readers to shop the newly launched set at their closest Macy’s.
Our influencers went above and beyond for this campaign. Although only one photo was requested, many posted carousels of photos featuring the different pieces of the set, as well as videos of them using the cookware. While the main focus of the campaign was to create beautify engaging content the brand could reuse, the influencers were able to gain an average of 237 engagements.
Strawberry rhubarb pandowdy 🍓 Kind of like the second cousin of pie and cobbler - fruit on the bottom and pie crust pieces on top. So easy to throw together and the perfect spring dessert. Recipe link in profile! #ad You can shop this gorgeous @lagostinausa skillet (part of the Nera cookware set) at @macys! #lagostina #lagostinausa
Louis Kemp was looking to increase adoption of their imitation crab meat by a younger demographic. While their Crab Delights® line of imitation crab meats are popular among older consumers, Millennials are not currently using the products beyond sushi and are not familiar with the quality and benefits of Wild Alaska Pollack.
To reach the target audience of 25-40 year-olds who like to cook and eat healthy, we worked with food bloggers and influencers, with matching demographics to create unique and mouth-watering recipes using Louis Kemp Crab Delights Imitation Crab Meat. Each of the recipes were amplified on social media platforms highlighting the quality of imitation crab meat, that is actually 100% real Alaska Pollack, as a healthy and affordable alternative to real crab.
Recipes were created and posted to several blogs, Instagram, Facebook and Pinterest, as well as included in an e-blast sent by Key Ingredient which achieved a 37.12% open rate.
Each influencer’s content received 243 engagements in average with an overall 1.64 average engagement rate.