Blog - Seasoned Influence - Influencer Marketing For Food Companies

Our first conversation with each new potential client is relatively similar, and we typically begin with asking about the challenges they face and why influencer marketing is of interest. Among the answers we hear, the one that is the most common is, "I don't have time...

With influencer marketing constantly evolving, how you work with influencers should evolve too.  We surveyed 100 micro influencers to better understand what they are seeing in the industry, what they are charging and to learn what we can do to make influencer marketing go a...

It's clear by now that influencers have enormous potential to help brands achieve all kinds of marketing goals, from increasing brand awareness, to delivering beautiful, reusable content. But while marketers tend to agree that influencer marketing is powerful, many still have concerns about how to...

Influencer Marketing campaigns offer a unique set of advantages for brands, but with those advantages come some unique requirements and challenges. If you're new to planning influencer marketing campaigns (or you're looking to improve your influencer marketing workflow and efficacy), let us take you through...

If you've been paying attention to the marketing world, you'll know that influencer marketing is very popular right now. More and more brands are trying it out, and those who haven't yet are beginning to have some serious FOMO: It's becoming increasingly true that if you're not...

When you're first starting out with influencer marketing, the task of finding the right influencers can be a daunting one. You might not know where to look (check out this post if so) or how to sort out the valuable influencers from the rest of...

If you've reached this page, you're probably pretty new to influencer marketing. You, like many other marketers, are probably hoping to take advantage of the success of influencer marketing, intending to make it a larger part of your overall marketing strategy for 2018 and beyond....

You've probably heard the word "influencer" thrown around a lot these days, especially if you're in the marketing world. "But what exactly is an influencer, and what do they do?" you might be asking. Can anyone count as an influencer, or does an influencer have to...

Influencer marketing is booming these days and most marketers have either already tried it or are gearing up to do so soon. While the world is getting used to this marketing strategy, it can be difficult for marketers to anticipate exactly what will work well...